How to Find the Right PC Game Publisher

How to Find the Right PC Game Publisher

Finding the right publisher is crucial for the success of your PC game.

This article explores the key steps to help you find the perfect match and navigate the complex world of game publishing.

Understanding Game Publishing

Game publishers play a vital role in the gaming industry, handling marketing, distribution, and supporting video game development.

A visual graphic of video game publishing world

There are different types of publishers, including:

  • AAA Game Publishers
  • Indie Game Publishers
  • Mobile Game Publishers
  • Hybrid Publishers
  • Specialized Niche Publishers

To learn more about different types of game publishers, check out this “Types of Game Publishers: Who are the Major Players in Game Publishing?” article.

4 Steps to Find the Right PC Game Publisher

Finding the right PC game publisher is crucial in bringing your game to a wider audience and ensuring its success.

Here are four essential steps to guide you in your search.

1. Defining Your Needs and Goals

Before approaching publishers, define your needs and goals for your game before approaching publishers.

A visual chart of goals in video game publishing

This involves various factors, such as:

Clear Game Vision

Clarify your game’s unique selling points, target audience, and market potential. Understand what makes your game stand out and identify the specific audience you want to reach.

Budget and Funding

Determine your budget and funding requirements for development, marketing, and distribution.

Evaluate the financial support you may need from a publisher and how they can contribute to your game’s success.

Creative Control

Evaluate your desired level of creative control and the importance of aligning with a publisher’s vision and values.

Consider how much influence you want to retain over your game’s development and whether the publisher’s creative input aligns with your vision.

By clearly defining your needs and goals, you can better identify publishers who fit your game well and align with your vision.

2. Researching Potential Publishers

Thorough research is essential to identify potential video game publishers who can meet your requirements.

A game developer researching about the market

Consider the following strategies:

Stay Updated on Industry News

Stay informed about the latest industry news, trends, and announcements.

Subscribe to industry publications, follow gaming websites, and join relevant communities to stay updated on publishers actively seeking new projects.

Attend Events and Conventions

Attend game conventions, conferences, and networking events to connect with publishers and gain insights into their work.

Engage in discussions, attend developer-publisher matchmaking sessions, and take advantage of networking opportunities to establish connections and gather valuable information.

Online Research

Conduct online research to gather information about potential publishers.

Visit their websites, explore their portfolios, and read about their success stories and track records. Look for publishers who have experience in your game’s genre or target market.

By conducting thorough research, you can identify publishers who have a proven track record, align with your game’s genre or target audience, and demonstrate the resources and expertise needed to support your game’s success.

3. Pitching Your Game

Once you have identified potential publishers, it’s time to prepare a compelling game pitch.

An example of a game pitch deck

Consider the following key aspects:

Pitch Materials

Create a comprehensive game pitch package that includes a compelling game description, gameplay footage or prototypes, concept art, and a summary of your marketing and distribution plans.

Make sure your pitch materials effectively communicate the unique selling points of your game and showcase its potential.

Tailor Your Pitch

Tailor your pitch to each publisher. Research their previous releases, their target audience, and their publishing approach.

Highlight how your game aligns with their portfolio and why it would be a valuable addition to their lineup.

Professionalism and Presentation

Present your pitch in a professional and polished manner. Pay attention to detail, use clear and concise language, and showcase your passion and enthusiasm for your game.

Practice your pitch to ensure it flows smoothly and effectively conveys the value of your game.

By preparing a compelling game pitch, you increase your chances of capturing the attention and interest of potential game publishing companies, making them more likely to consider your game for publication.

4. Negotiating a Publishing Deal

Once a publisher expresses interest in your game, the negotiation process begins.

An illustration of a negotiation between a game developer and a game publisher

It’s important to approach negotiations clearly and focus on securing the best deal for your game. Consider the following points:

Legal Assistance

Seek legal advice to navigate the intricacies of publishing contracts.

An experienced attorney can review the contract, ensure your rights are protected, and help you understand the terms and conditions involved.

Key Contract Considerations

Pay attention to key aspects of the contract, such as rights ownership, royalty rates, revenue sharing, termination clauses, and marketing and distribution plans.

Carefully review each clause and negotiate terms that align with your goals and protect your interests.

Long-Term Partnership

Consider the publisher’s reputation, track record, and long-term commitment to their developers.

Look for a publisher who provides financial support, demonstrates a genuine passion for your game’s success, and offers ongoing support throughout its lifecycle.

By negotiating a publishing deal that aligns with your goals and protects your interests, you can establish a strong partnership with a publisher who will help you maximize your game’s potential.

Check out this “What Do Video Game Publishers Do?” article to learn more about the world of game publishing!

Notable Publishers of PC Games and Their Success Stories

Let’s explore some prominent publishers in the PC game industry and learn from their success stories!

A compilation of PC games

1. Valve Corporation

Valve has experienced tremendous success with titles like the Portal and Half-Life series, combining innovative gameplay mechanics with immersive storytelling.

Their digital distribution platform, Steam, has revolutionized the PC gaming market, providing developers with a direct avenue to reach millions of players worldwide.

2. Electronic Arts

Known for the Battlefield and The Sims series, Electronic Arts (EA) has demonstrated its ability to create engaging experiences that cater to a wide range of gamers.

With a strong global presence and an extensive network of distribution channels, EA has established itself as a major player in the industry.

3. Ubisoft

Ubisoft is renowned for its successful franchises like Assassin’s Creed and Far Cry, which have captivated players with their expansive open-world environments and gripping narratives.

The company’s focus on delivering high-quality experiences and its ability to adapt to emerging trends have contributed to its continued success.

4. Bethesda Softworks

Bethesda is synonymous with critically acclaimed titles like The Elder Scrolls and Fallout.

Their dedication to immersive worlds, deep storytelling, and player choice has earned them a devoted fan base. Additionally, their support for modding communities has further enriched the player experience.

5. Activision Blizzard

Activision Blizzard has achieved tremendous success with iconic titles like the Call of Duty series and the massively multiplayer online game World of Warcraft.

Their focus on multiplayer experiences, competitive gaming, and continuous content updates has contributed to their long-lasting popularity.


Finding the right PC game publishers requires careful consideration and research.

Following the steps outlined in this article can increase your chances of finding top PC game publishers who understand your vision and can support your game’s success.

Remember, perseverance and determination are key for indie game developers navigating the competitive world of video game publishing.

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